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The unrivalled natural beauty of Cumbria and the Lake District attracts visitors from around the world, making it the second most popular British tourism destination after London.

More than 15.5 million people visit the Lake District each year, with the tourism contributing around £1.1 billion to the County’s economy annually. The majority of visitors hail from Britain and Europe, although there are significant numbers travelling from the United States, Japan and India – demonstrating the global appeal of the County’s natural assets and quality of its hospitality and attractions. As visitor numbers continue to increase so does the average length of stay, which currently stands at six days. Meanwhile the County has a loyal and repeat customer base with 83% of people returning.

Cumbria boasts a vast array of hotels, bed and breakfast establishments, camping and caravan facilities designed to suit the requirements and tastes of all visitors, whether they are looking for high-end luxury in search of relaxation, or just a comfortable place to base themselves for a holiday involving more strenuous pursuits. The industry is supported by some of the best food and drink providers in the country, demonstrated by the five Michelin Star restaurants based in the county.

Visitors have no shortage of things to see and do in Cumbria. Its fells, dales, mountains and lakes continue to provide inspiration to visitors, who can pursue both leisurely and hi-octane activities. In recent years Cumbria has emerged as one of the best adventure destinations in Britain, ranging from mountain biking, rock climbing and gorge scrambling to kayaking, abseiling and sailing.

This is in addition to the numerous indoor attractions found throughout the Lake District and outside the national park boundaries, including Tullie House Museum & Art Gallery in the ‘Great Border City’ of Carlisle; the Lake District Coast Aquarium, Maryport; Helena Thompson Museum, Workington; The Beacon in Whitehaven; Barrow’s Dock Museum and the Quaker Tapestry Museum in Kendal, a town which provides a perfect gateway to the Lake District and was voted best place to live in 2008.

For a detailed guide of accommodation and tourism attractions on offer in Cumbria visit